New Area in theQsphere: Marketing/PR Guide

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QHR’s Marketing/PR Guide (The Guide), our online resource for client marketing directors, is now on www.theQSphere.com!

TheQSphere is QHR’s Web-based social media business platform for engaging and supporting its hospital clients, and for allowing you to engage and interact with one other to share experience, expertise and information.

For our Marketing Network, The Guide’s move offers many new benefits, in addition to the valuable resources previously available. The Guide now offers:

• QHR AdPro -- Based on client feedback, The Guide now links to a new source for brand new camera-ready, professionally designed advertising materials which you can  purchase for a very low price.  Link directly to the AdPro site from The Guide to check out  nearly 20 different advertising campaigns that can be customized for your hospital.  And if you don't find what you want in the templates, you can contact our advertising partner, Creative Alliance, directly from the site to receive an estimate for creating your own unique campaigns. NOTE:  On your first visit to QHR's AdPro, please register a username and password, which you will need to access the files on this site.

• Online Networking Q&A -- TheQSphere now allows our marketing clients to ask questions and see responses online, without requiring email transfers!  Have a question for our group? Just post it to the Q&A section and then receive responses as they are posted.  We will continue to maintain an archive, so you can search for topics that have already been discussed.

• The Calendar of Health Observances -- The 2010 Calendar of Health Observance dates is an essential tool for your annual promotional plans, to extend your marketing visibility by tying into national campaigns.

• News Digest -- The Guide’s PR Digest is brimming with great news articles that can help you do your job more effectively and efficiently. Add to the value of this section by sharing news and information you find useful on a regular basis.

Get to know individual Marketing Network members even better. The Guide now allows you to email individual members directly, follow posts made by members of your choosing, and even “friend” specific individuals.

As a registered user of The Guide, you will also be given access to The QHR Insider – a section of theQSphere that provides access to QHR Webinars, whitepapers, newsletters, and much, much more – all free of charge to QHR client members.

To begin using the new and improved Guide, follow these easy steps:

   o  Go to www.theqsphere.com

   o  Select “Register” or “Register Now”

   o  Complete and submit the registration form

   o  Validate your email (read the validation email carefully)

   o  And wait for a QHR administrator to grant you access to The Guide (within 2 business days). You will be glad to forget the passwords of days’ past – on theQSphere.com, you control your login settings.

Once you have access to The Guide, please sign in and adjust your profile settings (under the “My Settings” tab) as you feel appropriate. By doing so, you determine how much or little personal information you share with the group (email address, etc.), and with what frequency you are made aware of changes/additions to The Guide.

If you have questions or need assistance in exploring The Guide, please contact Laura Alabed at laura_alabed@qhr.com.   We appreciate your interest, and look forward to continuing our service to you through this leading edge media.  Let us know what you think!